Opinion
Angie Ramirez
4 min read
Live Streaming on Social Media Platforms
Growing platforms for performers, influencers, gamers, and many others looking to grow their brand on social media, tend to support a large number of live streams at a time, which often translates to unsustainable transcoding costs. They end up reliant on existing cost-prohibitive streaming platforms to fulfill increases in live streaming demand. When it has been shown that 80% of consumers prefer to watch a video than read a blog and 63% of 18-34 year olds watch live streaming content regularly, it is safe to assume that an investment in lower cost live streaming infrastructure can pay off exponentially in the future.